Anchor text in Ecommerce site without relevant pages

[acs111]

I'm posting articles to my e-commerce site and just wondering about the anchor text links within the posts.

I don't have relevant static pages but the items do come up in a search query.

For example i don't have a specific page for red wine but if a user searched for red wine it would give a search query URL.

Should I use that search URL query as my anchor text?

[kchan]

Hello,

I would recommend the article you post/write about, should only link to 'relevant' pages within your site.  That defies the purpose of the linking to another page, since the main purpose is to provide and link to relevant content.  You most likely won't find any benefits in ranking in the SERPS and probably will be punished by the G for keyword/link spamming.

In regards to the search queries, you mentioned that you don't have a specific page for 'red wine' but I assume on the page/post there is a specific keyword mentioning 'red wine'?  When someone searches 'red wine' they are expecting information about that and if it isn't they will leave.  Most likely your bounce rate will be high and you will lose this visitor because they can't get the content they're searching for.

Also, I think the url and title of the page/article should be named what the article is about and not just because of a popular search term.  Yes, if your article is about red wines, then having the key phrase would be ideal but if the article is about 'soft drinks' and 'red wine' isn't the main topic your discussing then red wine shouldn't be included in the title.

Hope this helps!

[DeptAgency]

Hi,

I'm not sure I understand correctly but i'f you write a post about red wine and you put a link in it as follows:

red wine

I don't see anyting wrong with that. You do need to make sure that google will be able to crawl these search pages, otherwise it will be useless. (that basically means that the page should be generated server-side, so no javascript and ajax and such).

In an ideal situation you might want to consider creating a few static pages for your top keywords if you want to rank for them. In my experience a nice clean URL is quite an important ranking factor.

i.e. yoursite.com/top-searches/red-wine.html instead of  yoursite.com/search.html?query=red+wine

Btw, beware of duplicate content if you are going to index search result pages! e.g. resultsfor the queryies redwine,red+wine,wine, and white+wine might be very similar, but have different url's!

Good luck!

Sven Witteveen

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