Why is Bing Showing Insurance Ads For Link Building Searches?

[AdamThompson]

I keep seeing multiple (2-3 per search) car insurance ads when I search for "link building" on Bing. I made a blog post that shows a screenshot and has more details.

I'm not aware of any retargeting or other targeting options Bing offers that would show nonrelevant ads on a search like this. Or is there such a feature that I don't know about?

My best theories are that it is a bug, or that Bing is testing something new.

Any ideas?

[TakeshiYoung]

I'm seeing the same thing too... could be a problem with their broad match thinking that link building is somehow related to auto insurance.  Or maybe SEOs don't know how to drive, LOL!

[APICDA]

Funny, I just checked it out and found 5.  Weird!!!

[imageworks-261290]

i im guessing because insurance is a huge opportunity for affiliates! Just a guess though!