Advetorial links

[Shivvyt]

How do you scientifically value advertorial links. I have a site who is willing to buy advertorial in large online sites which will contain links. (I would prefer they invested in content on their own site). The DA on these sites is universally extremely strong. the PA of the examples I've seen is pretty low.

The site has strong DA matching it's main competition and is performing pretty well in terms of ranking.

Question: how do you value this kind of link in terms of the amount of £ the publications want to charge. Anybody have a formula or a logical process which would provide solid advice rather than don't infringe Google's T&C's which I've already mentioned to them.

Any thoughts appreciated.

[itrogers]

You are already on the right start in explaining Google's Terms of Service. The DA is important to look at for advertising (it will give you an idea with how much link equity you can get from a site, or how popular a domain is), but if you are advertising in accordance with Google T&Cs, then all links you receive will be nofollowed. This makes DA and PA not the best metrics to look at.

If you're running Ads, you'll want to look at how many visitors the site receives, how loyal those visitors are, how long they spend on the page, and how likely they are to click on a sponsored link. The webmasters' analytics will show all of this, which they should be willing to share if they are going to charge big bucks.

[Shivvyt]

Thanks for the response!

Yes the client is pretty web savvy so I'm sure they're asking all the right questions when it comes to metrics. However I'd still like to be able to give them something more concrete re link equity. To be clear this is placed/partnered content and not ads as such - more microsites within the root domain.

What I can respond with so far

DA is excellent, PA is very low for all options.
One option also has very spammy links pointing to the example page provided
None of the links in the examples are no follow however the content is marked as advertisement or sponsored content
Cite JC Penny etc and risks and underline importance of sustainable linkbuilding

Any other thoughts anyone?

Shivvy