Where is the best place to add links on my site?

[allstatetransmission]

If I'd like to put links to other sites in my site, is it better to have a page named "Our Helpful Links" etc. instead of just adding them to the bottom of an existing page like I've seen on some sites? I'm asking because I'm wanting to make Google as happy as possible and still add them. Just in case it helps to look at the site yourself to give advise its; http://www.allstatetransmission.net

If you see anything else there that I should work on feel free to be hard on it, I value any criticism. Thanks, Jeff

[RobertFisher]

If you want to do this, for a purpose other than getting links from the sites you are linking to (reciprocal links), and you want them to have some measure of SEO relevance, you would put them from a portion of the content where you can link to a really relevant authority. For you, under services you have air conditioner repair/recharge. In that you mention Freon. You could link Freon to the Wikipedia article on same or to DuPont. You could also link to other refrigerants that have replaced Freon. In this way, your content is more scholarly or deep which helps in some peoples opinions. (I like to do this with content). Make sure it is a good source and make sure it has readability factored in.

Best

[DougRoberts]

I think if you do this you do have to keep the visitor in mind. First of all you have to appreciate that you're potentially creating leaks by creating these links. People will follow these leaks and not return.

That said, if you can link to good supporting content that is going to help the visitor achevie their goals then I can see that it's going to help make their experience better.

Sometimes it's better to have supporting information from a trusted third party to add authority to your content. As Robert said, make sure it's a good reputable source.

Robert, do you no-follow any of these links?