Is there a way to measure a competitors content growth?

[Nightwing]

Bonjour from 23 Degrees C hot & sultry Wetherby UK,

I find again and again clients find jumping into an active volcano easier than addid fresh content.

I want to try another tactic to prompt / scare them into adding content and here is my idea. I want to track a competitor site for a target term and monitor if they are adding content over time specific to that term.

So my question is please: "Is there a reliable method to do this?" Ideas i had was doing a good old Google Title operator at the beginning of the month and then at monthly intervals to see if anything changes.

Any insights welcome

[Aran_Smithson]

Hi,

Always love your post intros!

Hola from Overcast and humid 19 degrees C  Blackpool UK

Hows about using Google Alerts on particular keywords?

[asktheseodotcom]

I think to some degree (23 degree's lol) you've answered your own question

i would go for the google title operators at regular intervals

be interesting to see what others suggest though

[MatthewEgan]

If you open Google and you type in site:competitor.com and click search you'll get a list of every page (and a count at the top) of every page that is in Google's index.

If your competitor has more pages than he did last time, he is either adding pages, adding content, or doing SOMETHING to cause his volume of pages indexed to go up.

Hope that helps!