How Benefitial is Guest Blogging?

[RonMedlin]

So my question is, if you are getting guest posts on sites with high Domain Authority, is it really that benefitial since the actual post will have a low page authority?  Is just getting a post on a high domain authority that good?

[JustinTaylor88]

Although this doesnt strictly answer your question.....

In my opinion, guest blogging has negligible benefit in terms link juice, sure a blog with a good Domain Auth and Page Auth will certainly do no harm in the eyes of Google, it certainly isn't main reason you should guest blog.

Guest blog's real benefit come in the form of brand awareness and recognition, great content will equal click throughs to your site, the blog has the potential to be linked to and shared on social networks (which in turn means more click throughs and links).

So when writing a guest blog, i would be far more concerned on how relevant it is to the community of that blog and the potential reach of your post rather than the domain auth and page rank.

Hope that helps (even if it doesn't strictly answer your question!)

[Aran_Smithson]

Agreed with Justin, however I would also hope that my guest post page authority would grow over time.

I generally like to do a social campaign on guest blog posts to ensure I get the URL in front of as many people as possible in the hope of helping the PA grow.

[NakulGoyal]

Great answers by Justin and Aran. One thing that I'd like to add is make sure that guest posting or any other specific kind of link building is not a major portion of your links. A decent mix aka Natural Links. In simple words, don't over do any one kind/technique of links and you should be good. And as Justin and Aran said, the intent behind guest posting should be to get branding and exposure. Getting your brand in front of the readers of that website. As far as the DA/PA and other metrics are concerned, they would come with it. I would look at what brings you more readers, maybe some traffic. You would want to try and engage with the community. So if you look at Guest Posts in terms of exposure instead of PA/DA, you tend to get better results long term in my opinion.

[RankStealer]

If the blog has good DA I would suggest it does have good benefit especially if it is on topic for your website.

I think its a combination of several factors such as:

• New audience that you wouldn't normally have access to.

• Related website giving you a link.

*Author/Brand awarenes & trust.

Not to mention I have had guest blog articles become extremely popular on twitter and facebook far more popular than I would ever been able to generate on my clients site alone.