The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Technical SEO Issues
    4. Why is there such a big discrepancy between OSE and GWT regarding # backlinks?

    Why is there such a big discrepancy between OSE and GWT regarding # backlinks?

    Technical SEO Issues
    3 3 599
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • tomypro
      tomypro last edited by

      Hello,

      We have been doing some analysis around our backlink profiles for our sites and have been experiencing a massive discrepancy between what is reported as number of C class linking domains in OSE and the information returned in Google Webmaster tools.

      For a variety of sites OSE is reporting numbers < 10 for C class linking doamins while GWT shows >100 unique domains linking (we confirmed that the majority of these links are in different C classes)

      Is this simply a matter of the limited index size of OSE or could there be another explanation? It is interesting that the links that do show up in OSE a nearly exclusively sites that we own.

      /T

      1 Reply Last reply Reply Quote 0
      • eyepaq
        eyepaq last edited by

        Neither OSE and WMT is providing the real and full link profile. I have the same issue with several accounts.

        But both can be a really good indicator if used together. Personally I use a 3 combo: WMT, OSE and the Majestic tool.

        With those 3 powers combined (like in Captain Planet) you will have a really good feedback.

        I use WMT as a primary tool when I have access and OSE and Majestic as second tier. I use OSE as the main tool for competition analysis and majestic as a backup - filling some gaps.

        You can also try Raven for some additional feedback - but a agin, no tool will provide full100% accurate information.

        Hope it helps.

        1 Reply Last reply Reply Quote 1
        • Cyrus-Shepard
          Cyrus-Shepard last edited by

          The OSE index is smaller than what Google reports in GWT, but then again, the links reported in GTW are famously inaccurate and often not up to date. Google often includes "junk" links that have very little chance of effecting their ranking algorithm.

          Linkscape crawls approximately the top 25% of web, which is where the majority of links are found that actually influence rankings. It's not a perfect system, and sometimes links are missed, but it works well as a predictive tool and also for competitive research.

          "It is interesting that the links that do show up in OSE a nearly exclusively sites that we own."

          Yes, it is interesting. The links Linkscape miss tend to be either beneath layers of navigation, or on pages with few inbound links. Sometimes improving your link structure will help your links both appear in Linkscape, and improve crawling and rankings from Google as well (although I'd be careful in your case, because you own the sites in question, not to create the appearance of a link scheme)

          Best of Luck!

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post
          • Backlink quality vs quantity: Should I keep spammy backlinks?
            Vanderlindemedia
            Vanderlindemedia
            1
            8
            287

          • Exposure from backlinks for job posting URL. Will soon expire, how best to keep the backlink juice?
            0
            1
            45

          • Regarding out of stock product
            GastonRiera
            GastonRiera
            0
            2
            42

          • How to tell when a directory backlink or other backlink is worthy of disavow tool? Especially when a keyword is not ranking passed where it should.
            Deacyde
            Deacyde
            0
            5
            1.1k

          • Backlink inconsistency
            PatrickDelehanty
            PatrickDelehanty
            0
            4
            113

          • Mobile site backlinks?
            DirkC
            DirkC
            1
            9
            473

          • Backlinks Indexing
            flashbangwhizz
            flashbangwhizz
            0
            6
            723

          • Some backlinks not getting picked up by OSE -- confused to why
            Boogily
            Boogily
            0
            10
            834

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy