Ranked 1 and 2 in Google and not getting many hits

[Neal_Gilbert]

This post is deleted!

[josh-riley]

Well, there's certainly a balance between what % of keyword searches you can expect to capture. Lower volume words like offer less traffic but if targeted they should have better CTR - right? We know this. Using Moz tools to quickly check your site, you have good links and optimization, so there's two other things to explore: the keyword isn't as viable as you think it may be and possible technical issues with your site that impact the end user.

What does your Webmaster (or other analytics tool) show you? is that term driving traffic and/or what other keywords are sending people to your page? What's your bounce rate? If it's high and tied to your keywords, then perhaps it's not the fit you think it is.  Have you considered going for a higher volume term, like 'hosted voip' and then 'business hosted voip' on a different page?

As for technical issues, that's a whole other slew of things that I am sure other Mozers can speak to in better authority than myself. From a quick look, again, you seem pretty solid here. You did a nice job getting a lot of things right - including rankings. So I'd look at other keywords to expand opportunities.

[Neal_Gilbert]

Thanks for your helpful responses.

Our bounce rates are around 50% +/- 10-15% on our optimized keywords and the time site and page visits seem inline.

I have also optimized for the higher traffic keywords you mentioned and have been working on improving the results for those terms.

I was just curious, when a page is ranked number 1 what percentage of total searches should result in a click?  and do the lower ranked pages receive more traffic?

[josh-riley]

You know, I've seen all kinds of data that says ranking #1 means you get 33% of the clicks, or up to 80%. (I take it all with a grain of salt.) Matter is: if (this is according to my AdWords; I just looked) "business hosted VOIP" gets 58 clicks per month (yes, I swear that is the number they gave me when I selected "exact" and "local monthly" but I also really like to look at what the smallest opportunity would be), then 1/3 of 58 isn't many. Even 80% of that isn't many and matches back to the numbers you are talking about.

(590 comes up for "broad" in AdWords which isn't anything I use, mostly, again, because I like to look at what the smallest size could be so I know what I could be getting myself into.)

As for lower ranking pages having more traffic, that can vary as well. You'll hear people say searchers go for the top 5, but if a page ranks #6 for a word that has 11,500 searches a month, there's more opportunity for traffic than a #1 ranking for a KW that gets 58, you know?

Ideally, a bounce rate of 30% is where you want to be - you aren't that far off from there, but if 50% is the average, I'd look into additional keyword opportunities. For as much stats and science is behind SEO, there's just as much art to it

[goodlegaladvice]

590 searches per month............................................  thats hard to get anything from  just business viop has 27k people searching its good to start with longer tails but to make money you got to get 1-2 high traffic keywords

| <a class="sPL">business voip</a> | | | 27,100 |

[Neal_Gilbert]

Thanks, and I agree with your suggestion.

We are targeting the keyword Business VoIP and our current rank for that keyword is 15.  This is one keyword we are working on improving.

[APICDA]

Well said.  I agree and checked into the keyword(s) as well and was returned the same quantity.

I to would suggest looking into alternatives to that keyword.  If one chooses at looking into long tailed keywords there are lots of opportunities here.