Can I Trace The Keywords From a PPC & SEO Campaign That Brought The individual To My Site Without Using a Call Tracking Service?

[KDWeb]

Hi All

I was wondering if it is possible to trace the individual keywords/key-phrases that someone has used to get them to my pages/site and if they came in from PPC or SEO, preferably without having to use a call tracking service, code under number, or multi-telephone line system?

Regards

Nic

[EvolveCreative]

Google Analytics can do all of this. I'm a bit lost with your emphasis on call tracking, but if you want to see which paid and organic keywords brought visitors to your website, Google Analytics is the answer. It's free.

[KDWeb]

Hi Todd

Thank you!! I am fully aware of this, what I mean to ask is, lets say I type "hats" in to google and someone then clicks on the link to my site, goes through a couple of pages and then decides to phone, how can I tell what search term/keyword that individual used and if it was the SEO campaign or PPC campaign that drew them in?

[David_H]

To be honest if someone calls you, the only way to know how they discovered you is going to be to ask them.

Of course, you'll find it hard to get the level of detail you want, people who call looking to buy something don't want to be quizzed in detail as to how they found the company.

Our customer service people always ask how the caller found us - usually the response is limited to one word - "Google" In our case, our organic visits way outnumber the PPC (thank goodness!) so I'm happy with the Google answer.

[KDWeb]

Thank you David!

I was hoping that there was a more precise method just so I can differentiate the different keywords to campaigns and gaige which keywords need less or more PPC or SEO...

[EvolveCreative]

Oh ok. Try Woopra. It's a great software that works similar to Google's real-time tracking. If your site has a low volume of visits you can see who is on your site in real-time and what page they're on. If you see someone on your contact page and then you get a call you can make a pretty good guess. It's not perfect, but it's a partial solution. You can read more about the differences between Woopra & Google Analytics on our blog here:

http://blog.evolvecreativegroup.com/post/2011/08/15/Woopra-Affordable-Fun-Real-Time-Web-Analytics.aspx

[David_H]

Woopra is a good suggestion Todd. I used to use it on a couple of sites, right after it came out of beta.

Problem is, I ended up with information overload - it was fun to see what was happening on the sites in real-time, but (of course) it took time away from doing more important things.

[KDWeb]

Hi Todd

That sounds great! I will give it a go!