[Feedback Wanted] Building exact match anchor links for awkward phrases

[SEOKeith]

We all know that exact match anchor text is sill a key factor in ranking well on the engines, but how do you build links for awkward phrases like.

**ppc london **

**architects new york **

**accountants new york **

The Bio Solution

I know one solution might be to include the anchor in your bio after the company name like:

_Luke Skywalker works for DeathStar Accounts New York and often blogs about fishing, playing golf and kissing his sister. _

Are Some Key Phrases Too Spammy

But say for example you want to link in the content, obviously you can phrase things differently and make it sound "ok" and probably "acceptable" but it still sounds a bit rough when it reads like this:

"We performed a review of all the accountants london and found them to have worse Excel skills than my grandma."

Obviously this would read better as:

"We performed a review of all the accountants in london and found them to have worse Excel skills than my grandma."

Possible Options:

1. Just deal with it, the blog owner will let it slide more than likely if the rest of the content is useful / quality.
2. Change the anchor slightly so its not exact match e.g "accountants in london" and optimise the page for "accountants london"
3. Choose another phrase that reads better and has fewer monthly searches

If anyone has any ideas, suggestions or feedback I would love to hear them.

[NakulGoyal]

I would suggest using combinations of option #2 and #3. Basically using keyword variations as well as secondary phrases. You should never be dependent on 1 phrase, because not everybody searches like that and every person searching using a variant keyword is still a potential client.

Also, surrounding text helps as well. So if your links (internal and external) are like:

"PPC Management Services by XYZ in London" where XYZ is the anchor/brand name.

Varying anchor texts, not just 10/20/50 links for your primary phrase. That's not natural links.

Makes sense ?

[samfiora]

Are you looking for Architects, New York?  Our new guide for 2012 has just been released.

There are usually ways to work this stuff into content but as Nakul said, variance is key.