Hi, we are considering a new site revamp to go live in 3-4 months. How much effort should we put into fixing what is wrong with our current site? We are a new SEOmoz user. Thanks

[SoftwarePeople]

[polarking]

Personally I would put a lot of effort into fixing what maybe wrong with your old site. This will help you in the transition so you can launch with a good presence. Can you clarify what you think is wrong with your site it maybe be helpful for other people to help answer this question.

[SoftwarePeople]

Thanks Todd! Good point...From Crawl Diagnostic is it showing:

2,126 Errors:

• split evenly between Duplicate page content and page title

1,111 Warnings:

• 85 Long URLS

-557 overlly dynamic URL

• 146 Temporary redirect

• 14 element too short

-218 too many on-page linkes

• 83 missing meta description

Thanks again

[SteveOllington]

I would say to look at it from a business perspective... how much revenue is generated from your existing site and will does it justify fixing it for just a short period of time, or would you be better off using that time planning and researching to ensure the new site is as good as it can be?

[polarking]

Are the problems fixed in the new site?

[SoftwarePeople]

New site CMS or design strategy will start soon. We are currently evaluating options. Any good suggestions would be helpful. The only CMS I've had experience with has been Wordpress. Thanks!

[SoftwarePeople]

Thanks Steve. Good point. We are a B2B software provider and our landing page strategy and content is also a big focus. We're currently looking at marketing automation tools so that will also have to be factored into our decisions/evaluation.

[polarking]

Are you and E commerce site?

[SoftwarePeople]

No. B2B software sales with long sales cycles. We also have to consider that we have multiple country domains for our brand.

Thanks for your help

[Chenzo]

From what Rand said on the last white board Friday, marketing and sites like yours are taking the biggest hit since post penguin update.

I would say for sure fix the current errors now but in the mean time it is a fact your new rankings will take time organically ...

So I would combine your new SEO campaign with a healthy and aggressive social attack as well.

Offering a great give away like play off basketball tickets or something else through your blog/facebook and drive the audience stimulation - this does nothing to much for rankings but HUGE for traffic and word of mouth. * the playoff tickets are a bit of an investment but paying off for clients of mine.

Start to push a lot of "fresh" content through a blog tied to your site and also be sure to post the Post URL to - Facebook, Twitter, Google + as they are imperative to a healthy algorithmic crawl.

Welcome to the SEO world ;o)

-Chenzo