What is wrong with this site

[seoug_2005]

Hello,

I need advice regarding design ( current design as well as any changes ) and seo advice as to what we should do to promote the site. The site in question is -

Allkindofessays.com

Thanks

[PeterAlexLeigh]

Atul,

To start with, I would direct you to the following resource;

http://www.seomoz.org/beginners-guide-to-seo

It contains surprisingly good tips for people beginning SEO and some gems for experts alike.

Looking at your site, I would suggest the following;

1. Reduce the number of links on your home page. The big 'blob' of links of the tops looks incredibly spammy on first glance and you need to categorise these. Perhaps under a 'New Essays' category and then maybe just include a few 'featured' new additions at the top. Adding an image and a short description for each of these may also help with the look and feel of the site.

2. Get rid of the ' in FAQ'S at the bottom and replace it with a small s. Not a big one, but it's bad grammar.

3. Your H1 tag is too long. It should concentrate on a particular keyword or brand you are targeting for your home page. Perhaps 'All Kind Of Essays'

4. The alt text for your images could be better utilised. Put some more appropriate and keyword rich alt text.

5. The page is missing a meta description. Although not a big impact on SEO, it's useful to show in the search engines so that users have an idea of what the site is about

6. You need to start building some quality inbound links to the site. The beginners guide above has a good section on this. Make sure the links are high quality, perhaps guest blogging. You could also submit the site once it's cleaned up to some quality directories such as Yahoo Directory and Best of the Web. Avoid spammy directories.

7. Is there an incentive to donate a paper? I can't see one at the moment. Maybe you want to be creative and award users points or something similar to attract paper submissions.

8. There's no text on the home page describing what your site is about. You need to have an informative and eye catching blurb to describe the page. You can then drop the odd keyword in here and use it to hook people in so they don't just bounce straight back off your site.

9. Create an XML sitemap

10. If you want to restrict Google's bots to access certain sections, create a robots.txt file in the root directory.

I would definitely consult the guide at the top of this response, it should help no end; it also contains useful links to other useful articles on how to optimise a page well and build links effectively.

I hope this helps

[RyanKent]

Hi Atul.

Shelly offers a great response and gets a thumbs up from me. A few points of feedback to add in addition:

• the site is currently duplicated. It is available in both the www and non-www URL format. This major issue needs to be addressed

• The site is social with facebook. Add google+ and twitter as well.

• Social sharing can be added to each and every "product" which in this case is the papers.

• For the home page, I dislike seeing index.php. It is not helpful to users nor search engines. Which URL looks nicer to you? http://allkindofessays.com/index.php or http://allkindofessays.com/

• The GoDaddy SSL certificate is fine, but the "SSL Certificates" text underneath it is totally unnecessary and I would remove it.

• On your home page the sidebar has "Subjects" and the exact same links and subjects are shared in the main page area. I would suggest one or the other but not both.

• Shelly mentions a XML sitemap but I would recommend an HTML sitemap for users, not XML. The XML sitemap is great for search engines, not users.

Good luck.