Onsite Blogging Vs Guest Blogging

[ClarityVentures]

Hey all!

I have a limited amount of time allocated to writing instructional blog posts for my company. When I complete an article I can do whatever I want with it: pitch it as a guest post on an industry blog, or post it on my company's onsite blog.

I know there's not a magical solution regarding the percentage of time one should devote to guest blogging v. focusing on the company blog, but I figured I'd throw the conundrum out to the Mozzers anyway. In your opinion, how many of your writing resources should be devoted to guest posts, and how many should be devoted to maintaining the onsite blog? What if our onsite blog isn't currently receiving a lot of traffic?

Thanks!

Meg

[EGOL]

Every word of content that I write on the topic areas of my business is posted on my website.

I give nothing away.

I don't want to feed my competitors and create new ones.

[charles1]

It really depends on what your objectives are? If your objectives are to increased traffic then adding content to your blog is a far better option.

**Benefits of adding content to your website **

• Long tail keywords = lots of traffic

• Possibility of links (if you provide great content, it could get links. Don't expect to get lots easily though, check out this question I asked about blog posts and links acquisition ratio's)

• Permanent asset for traffic and links.

Benefits of Guest Blogging

• One guaranteed link

• Networking with other bloggers

-Bring some traffic from other sites that might have lots of traffic.

If you’re going to guest blog ensure to choose a website that has a massive user base of traffic. That wouldn't be achievable if you added it to your blog.

[ClarityVentures]

Thanks, that really clears things up! For now, our main objective is traffic, so I'll keep the majority of my writing on our blog.