Finding your competitors - for SEM and Adwords

[shanky1]

Hi,

I wish to understand how do we exactly compete against our competitors.

Do you mean to say that I search for a set of keywords and if results show something else instead of my website these others become my competitors. Is that all?

Do I have a tool to see who my competitors are and how can I compete against them?

Please kindly advice

[Ideas-Money-Art]

Hi,

First you need to make a search for a specific keyword that your are targeting. When searching you will see who is on the first page. These would be your competitors. The more ads you see on the right and the more competitive the keyword is.

Another way to find which keywords are competitive, The free adwords tool will provide good data and will tell you if there is a low, medium or high competition for specific KW. Adwords won't tell you which websites are your competitors. On the other hand, SEM rush (not free) will tell you who is your competition and which keywords they are ranking for.

Hope this helps,

[shanky1]

Cant SEOMOZ tell me the same. On the other hand what are the best keywords to bid for in adwords. The medium or low ones or the high ones?

[Ideas-Money-Art]

Using the KW tool SEO moz will tell you how hard is it to compete for a certain KW( SEO difficulty%) but it won't tell who is your direct competitor.

Depending on how authoritative is your site, generally you want to choose KW that has a low or medium comp. If you have a very authoritative site you might want to try the High competitive kw.

P.S:This analysis is for SEO mainly and not SEM.

[shanky1]

Great I get that now.How can I have a good authoritative site. We've been in the online Saas business for 3 years now primarily in India. How can we work towards getting a good authoritative score?

[Ideas-Money-Art]

Work on link building essentially. Get good authoritative site linking you which is not easy but here is a link you can use.

http://www.seomoz.org/article/the-professional-guide-to-link-building-2011

Good luck!!

[shanky1]

I am on with google adwords to find good users for our saas based products in developing countries. The product is mainly for doctors which we have on the cloud.

The tools I am using are adwords,google analytics and Seomoz. Anything else which might help me during this process.