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    4. I have identified 100 long tail search terms.Looking for a strategy

    I have identified 100 long tail search terms.Looking for a strategy

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    • upvc
      upvc last edited by

      This post is deleted!
      1 Reply Last reply Reply Quote 1
      • BenFox
        BenFox last edited by

        It is feasible however for your own sanity you might want to group some of those keywords onto a single page. So if two terms are similar - like [pink tinted UPVC double glazing] and [pink UPVC double glazing] you would put them both on the same page.

        Personally I'd take all of those 100 keywords and do a card sorting exercise that splits them up into topics. You might find that it makes sense to group some of the terms together because a user would expect to find those topics covered together. Maybe targeting  [cleaning up after a UPVC installation] as your primary keywrod for a page but also including [products for cleaning up after a UPVC installation] on the page.

        If after creating the pages you find that you're not ranking for one of the phrases you can always add an additional page that focuses on one of your supplemental terms. In the example above you would create a new page about the products.

        Hope that helps.

        upvc 1 Reply Last reply Reply Quote 3
        • upvc
          upvc @BenFox last edited by

          Many thanks Ben,

          Sounds a good idea to group them into similar topics and get 4 or 5 terms covered per page.

          Sanity is a major issue!.

          1 Reply Last reply Reply Quote 0
          • AlanBleiweiss
            AlanBleiweiss last edited by

            To Ben's point, it's not just sanity you'll be saving.  You'll be saving your site from multiple pages cannibalizing each others ranking strength.  It's much healthier to group them together as long as each individual topic is truly very near identical to others.

            1 Reply Last reply Reply Quote 1
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