How can I increase my brand signal for a common phrase?
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We are having trouble with SEO branding.
When I search for "designquotes" with the quotes, our site appears with sitelinks and it's great. However our brand name is Design Quotes. Which sometimes we aren't even first for. If I search for designquotes without the quotes, still no luck.
Should we do lots of link building for Design Quotes or should we start calling ourselves DesignQuotes and build links with that as the anchor text?
website is designquotes.com.au
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Do you appear if you search for "Design Quotes" (with the space)?
I wouldn't change your brand to designquotes, stick with Design Quotes and build anchor text links for Design Quotes.
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Have you ran this through Linkscape?
Will give you a good idea of the issue.
My guess would be simple brand based anchor text or website address links from authorities.
Try local directories, industry directories and stuff like dmoz. Entering competitions is also a good way to get brand based exposure.
Good luck.
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We rank #2 and sometimes #3.