What do you think the life span of EMD boosts will be?

[activitysuper]

Hi,

I see lots of EMD's currently ranking very well in Google, which is ok because in general the content is very close to the EMD term.

But how long do you think Google will keep giving this boost? Do you think if a EMD's will still be used in 5 years time?

[My-Favourite-Holiday-Cottages]

I would expect their influence to drop, as it's abused more often to get poor quality sites in the rankings you would hope google would decrease the weighting.

I also wouldn't be suprised if they didn't change at all. As dropping them would effect the ease of correctly ranking brands for their own name.