Meta Data definition for multiple pages. Potential duplicate content risk?

[elisainteractive]

Hi all,

One of our clients needs to redefine their meta title and description tags. They publish very similar information almost every day, so the structure they propose is the following:

Structure 1:

Type of Analysis + periodicity + data + brand name

Examples 1:

Monthly Market Analysis, 1/5/2012 - Brand Name

Weekly Technical Analysis, 7/5/2012 - Brand Name

Structure 2:

Company Name + investment recommendation + periodicity

Example 2:

Iberdrola + investment recommendation (this text doesn't vary) + 2T12 (wich means 2012, 2nd trimestrer)

Regarding meta description they want to follow a similar approach, replicating every time the same info with a slight variation for each publication.

I'm afraid this may cause a duplicate content problem because of the resemblance of every "Market Analysis" done or every "Investment recommendation" done in the future.

My initial suggestion for them is to define specific and unique meta data for each page, but this is not possible for them given the time it takes to do it for every page.

Finally, I ask them to specify the data in each meta title of content published, in order to add something different each time and avoid duplicate content penalty.

Will this be enough to avoid duplicate content issues?

Thanks in advance for your help folks!

Alex

[SEOclient12]

Just wanted to point out that unless the pages are trying to rank for the company name, I wouldn't lead in with this (Target Keyword first and company name last is best practice).

Also, I would probably analyse the need for keywords such as 2T12 when the search volume is so low for that specific example.

By meta data; are you referring to the page title and/or description?

For the former I would definitely take the time (which is a pain) to write individual titles per page to avoid duplicate content issues.

For the latter, I wouldn't worry too much but would make sure it has the relevant sales pitch per page.

[elisainteractive]

Thanks for your feedback! I will bears those in mind

I meant page title and description, and unfortunately, defining unique content for these fields is not an option.

Community, do you think Google will penalize the site (duplicate content penalty) if the only difference between snippets is the publication content data?

Thanks in advance!