SEO video critique

[OptioPublishing]

This post is deleted!

[Anthony_NorthSEO]

Hi Jason,

I think the video is very nice. It's straightforward, easy to understand, and well produced. The voice-overs are also well-paced and sound authoritative.

I just have two quick suggestions that could be easily implemented to potentially generate more business and traffic from off-site sources where you may have the video hosted or published.

1. The call to action at the end is a little weak, but that could be intentional. You're basically asking viewers to email questions to a specific email address so that they can be answered in future videos. It may be more effective to set up a landing page i.e. http://optiopublishing.com/questions where viewers can submit questions via a contact form, but also have quick access to the rest of your web content and services. This would also increase traffic to your site, rather than your email server.  I'm pretty sure you're sales people will be soft-selling your paid services to those who ask questions, but I think having them visit your site to ask the question will "pre-sell" them a little bit. This really only applies to viewers who watch the video on YouTube, Vimeo, etc, rather than watching it on your site.

2. Add a simple graphic to the end of the video as well with your URL and a description of the service. It could be the exact graphic that the video begins with. I had to restart the video to find (remember) your URL, so a reminder at the end wouldn't hurt. There's about 9 seconds of dead time at the end, so that would be a perfect place to put it.

Other than those two small things, I think you've got a winner. It's informative, but not too informative, and detailed enough to leave the viewer with a desire to learn more. Good strategy and good luck!

Thanks,

Anthony

[loopyal]

Jason.

I liked your video.

As Anthony said, your call to action at the end is weak, but the opening could also be stronger.

Opening:

" ... I'm the president of optio publishing,"

Then you could say  "and we help Dentists get more patients"

or

"and we can help Dentists get more patients"

Then you can strengthen the next part of the sentence "today I want to SHOW you something you may not know about search engine results"

I understand that SEO isn't your main thing, so you may want to experiment with that text

Closing:

I think you not only need to have that contact form on your page, but you ought to try to engage them a bit more. If you could say something that would raise the viewer's curiosity, that would prompt them to come looking for something. You don't want that to be a sales pitch, but offer something they would find of value, to make them visit. That gives you an extra touch with them. Maybe a report about a dentist you did help with SEO, who got a benefit - or maybe show a couple of testimonials.

The more touches you get, the more you will be remembered.

I'm not a copywriter, so a good copywriter may have better advice for you (but I am a newspaper editor)

[OptioPublishing]

Anthony and Alan - Thanks for taking the time to watch and comment. You have some great feedback. We're going to plan out a strong CTA to end the video.

Cheers,
Jason