Suddenly My site keyword went to down on SERP Please suggest me whats the problem is here ?
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Might be its to do with new google over optimization update .
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You need to look at your site as a whole and then look at your SEO tactics and backlinks. We recently did an audit for a prospective client who had dropped nearly 40 places this week. So look at
- Does your content read well or does it seem to be stuffed of keywords
- Do you have too many internal links with exact match anchors
- Is the page that dropped providing real value
- Copy & Paste some of your site's content into Google and check you don't have a massive duplicate content problem.
- Look at your backlink profile. Use OpenSiteExplorer and see if many of your links historically were low PA/DA.
- Check some or all of them out to see if those sites even exist. The site we audited - 40-50% of their historical links no longer existed in Google's index (low-quality) which could be the issue
- Do you have unnatural 'link profile' - are they all the same time of site doing the linking, too many exact match links
When you've started to gain some understanding about the cause then you just follow through and remedy the situation so create great content that reads well to humans, build some good quality links from authoritative sources (focussing on quality rather than quantity), get your content out on social media, build your brand.
It won't be a quick fix, but make sure you do the right things and you will gradually pull your rankings back up, if you have something great to promote.