If i rank for BRAND-NAME.com for my salon, will it hurt my rankings if i make a BRANDNAMEbeautyshop.co.uk for my shop?

[ramtulla]

I'm looking into starting eCommerce retail shop, off the back of my salon's success. Yet I'm split into using a cart software on my excising domain or a multi-channel shopping software on a new .co.uk linked via the menu of my salon domain. Ideally i could proceed and use both domains for the one company just to clarify: my salon domain is uk targeted and is "www.Brand-Name.com" (with - seperating brand words) my proposed shop domain is uk targeted "www.BrandNameBeautyShop.com" Any ideas if it would hurt my campaign to do such a thing?

[Anthony_NorthSEO]

Hi Daniel,

As long as there are no conflicts with the two content management systems you're using (the new eCommerce CMS and the current CMS), I think it would be more effective to install the ecommerce cart software in a subfolder of your root domain rather than a completely new domain. Basically the result would be "www.Brand-Name.com/shop/" but would act as a separate website.

Doing it this way would decrease the time and resources needed to build authority to a completely new domain, and would centralize your brand rather than splitting it across two domains. You'd also have some inherit SEO benefits, as the domain authority you've already established would help increase page rankings for the store installed in the "shop" directory. Plus you wouldn't have to worry about clarifying which URL is for what across your social platforms and advertising mediums, and I think it would be an easier transition for both you and your customers in general.

Hope this helps and good luck!

Anthony

[blacey]

Agreed. Where possible its always better to expand an existing domain with higher authority than it is to create a new website.

[Sitense]

Choose the short and being remembered name, one keyword to you won't give particular advantages.

Over time I observe that neither anchors in links, not keywords in url already practically don't play a special role.