What do you think Google analyzes for SERP ranking?

[Seoperior]

I've been doing some research trying to figure out how the Google algorithm works. The one thing that is constant is that nothing is constant. This makes me believe that Google takes a variable that all sites have and divides it by that number. One example would be taking the load time in MS and dividing it by the total number or points the website scored. This would give all of the websites a random appearance since there that variable would throw off all the other constants. I'm going to continue doing research but I was wondering what you guys think matters in the Google Algorithm.

-Shane

[jobintourism]

Hi Shane, here is a recent very very interesting video about how google search works

http://www.youtube.com/watch?v=KyCYyoGusqs&list=UUWf2ZlNsCGDS89VBF_awNvA&index=3&feature=plpp_video

I hope it's helpful for you.

[Seoperior]

Jobintourism,

It's an interested little video but insanely brief. I've been thinking each site has to pass certain factors (simple go/no go). Keyword, relevant content and clean code are things that matter but there is no real way to associate a numeric value to them. Each of those main metrics likely have smaller metrics that determine whether its a pass or fail. To determine if the content is relevant Google likely parses the page for keywords, related keywords, supporting links and keyword density. If the webpage passes those sub metrics the site will pass for the main relevant content metric.

This is the only real way to analyze a page for 200+ factors quickly. I'm looking for anything people have noticed that may be a constant or an interesting variable.

-Shane