Need bullet points for a new website on what to do for SEO

[maximumrank]

Hello,

My company just launched a new website and its a competitve market it looks like. Its for moving boxes and moving supplies. They want a bullet point list (nothing real specific) of what I will be doing for SEO for the new website. I have been out of the loop for more than a year with SEO so not sure what the best things to do first are.

Any help would be great.

Thanks

John

[MatthewBarby]

Hi John,

Here is a list that I have given to a client before to show what we would do in terms of some SEO:

• Optimisation of on-page website technical code
• Sustained back-linking campaign to build reputable links
• Site architecture formatting and streamlining
• Conversion rate optimisation
• Webpage structure and cosmetic build changes
• Thorough analysis and A/B testing of website for continued improvement
• Directory and blogging submissions through PR routes
• Extensive competitor analysis and monthly performance reports
• Linking and distribution of content through social media platforms
• Submission of web pages to search engines and creation of sitemap

In terms of what you need to do, I would first start with the on-page work, which would consist of (not exclusively):

• page titles and meta data
• optimising page content
• img alt attributes
• URL tidying
• internal and external linking
• creation of a sitemap
• keyword analysis
• new content creation

These are just a few things but will hopefully get you on your way.

Let me know if you need any further help

Matt.

[JustinTaylor88]

Check out Danny Dover's SEO Cheat Sheet

Its a great resource that covers pretty much all the basics

http://www.seomoz.org/blog/the-web-developers-seo-cheat-sheet

[SEOclient12]

I'd suggest setting up a ROI model which looks at how the activities will positively effect your KPI's.

You'll see a high increase in spend to begin with then level off at a consistent rate, but I would advise getting some scope of what you are paying for to 'SEO' your website.

Or with the recent G update just do nothing haha

[KeriMorgret]

This post might also be helpful. http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928