Should you target non-plural if you are ranking highly for plural kw?

[Charlessipe]

Let's say you get a ton of traffic and top ranking for a plural version of a keyword but almost 0 traffic for the non-plural version. Is it a good idea to try to allocate resources to the non-plural version?

[Anthony_NorthSEO]

Hi Charles,

What's the keyword?

The answer really depends on the search volume for each variation.

Is the non-plural version not receiving traffic because you're not ranking well for it, or because there's not as many monthly searches for it?

If you'll let me know what keyword(s) you're referring to I can provide a little more insight.

Thanks,

Anthony

[AWCthreads]

If the plural version is generating the most exact match and phrase match traffic, plus is converting at the rate necessary, don't worry about the singular version.

Conversely, if the demand is for the singular and the singular produces the conversions, go for the singular.

I've found that a lot of the plural "category" type terms produce traffic but not necessarily as many conversions as the singular version.

As Anthony suggests the keyword will often dictate whether it is a short tail navigational type term or longer tail singular type converting term.

[mytouchoftech]

If the non-plural version has potential, then it's obviously relevant to your site, so I don't see any reason why not to target it.

[Francisco_Meza]

I would base the decision by conversion rates and/or what puts more money in your bank account. That's my answer.