How quickly should I change/edit sites to avoid potential over optimization penalty?

[jdrrocks]

Regard today's White Board, I'm wondering how quickly one should start changing title tags, page content, footer links, etc. on sites? I operate a few different sites and some of them definitely have things that need to be changed. Would it be weird or trigger something in Google if all the sites were changed in 24 - 48 hours?

Thanks for your help!

[SEODinosaur]

Sorry, Changing my answer. Heres what I have learned today.

If your keyword is [Exact] for all the following factors on one of your pages Titles, H1s, Bodys, Navigations, descriptions, and footer there is a good chance of a ranking loss for your [Exact] _keywords _in a SERP.

Rand recommends that we use helpful keyword variations for each of these.

For example.

Your Title can be: **company [keyword] | Explain what the page is about [maybe keyword]  **

Your H1 can be : **Explain what lies beneath [keyword] **

Your Body can be: 400 or more words 2 [keywords]one in bold

Your** Body Links** can be: Learn more about this 2 [keywords]

Your**** Navigation** can be: [keyword] **

Your Description can be: Whatever will attract your demographic from the SERP (no keyword)

Footer - contact us / sitemap / company info / ** no keywords!**

Every learn link needs to lead to a page where the user will learn. Always offer more value to your readers, they are the ones that will help you rank.

[blacey]

To be honest, all you need to worry about is the SERPs. I would recommend doing a few changes to pages that currently aren't ranking very well in the SERPS, and leave the well ranking pages alone for the time being. If you start to see your site or individual pages slowly falling down the rankings then that's the time to revisit those pages and fine tune them.

The worse thing you can do is suddenly change things on every page and though no fault of your own your site falls down the rankings because you changed its on-page SEO.

I think picking 2 keywords to optimise content for per page is more than enough to put you in a good position on google, anything more than that and I think you're probably trying to optimise a little too well, which is the whole point of this update.

[jdrrocks]

Thanks guys. I've seen some downward movement recently with some of my sites and with all the buzz about OOP (and the fact that I've definitely not updated some of these sites in awhile so they are too keyword heavy among other things) I know that I need to make changes on multiple sites to fall in line with the whole "de-optimization is the new optmization" stuff.

I've heard that other folks who have diluted keyword density, created less keyword heavy title tags, etc. saw their rankings improve with days or a week. Hopefully that will happen here too. But I think going slowly, page by page, is probably best.

[Boodreaux]

That is a lot of detail! Hope it is correct because I am gonna follow it.

[SEODinosaur]

This is just an example. The point behind it is to optimize your site and structure it for the user via educating/entertainment/enlightening content with keyword variations.

Build your content to help your users, and keep keyword variation in mind.