FB PPC Conversion Tracking Script

[tolik1]

Hi guys,

Is there any way to install a FB conversion script for their PPC (in the same way as the shopping directories use)?

I know this was possible about 1.5-2 years ago via a feature they have released in Beta at that time, but this seem to no longer be a choice.

There is nothing in the FB help, I found no such option in their settings and the FB support does not answer (what;s new here )

We can always try alternatives - as Google Analytics or Prosper202 ... but this time we would prefer FB scripts if possible.

Thanks in advance

T

[Sean_Dawes]

I am not aware of FB scripts but just wanted to post to see why you are opposed to GA data? Especially with the new social metrics automatically now pulled in, makes life easy. If you are concerned about GA just being last touch attribution, you can just look at multi channel for assisted conversions.

[tolik1]

Hi Sean,

We have a couple of ecomm sites on ZenCart - for some reason, our GA is not accurate at all (we are missing orders/conversions OR when we get them all - they all come in on the direct channel - so we can not differentiate the source of traffic).

We started advertising on FB, and the quick solution would be a FB script - but it seems this does not exist

I agree with you that GA should do the trick ... if it worked :). Hopefully - we'll get this fixed