Press Release- Is it worth it?

[jgmayes]

I have seen a lot of Press Releases used to generate links. Is this a tactic that is worth it? If so what are the best sites to use for the PR? Any suggestions or examples?

I am more than willing to do PRs; i just want to be able to focus my effort on things that will have a return.

Thanks!!

[ResslerMotors]

This might help:

http://www.seomoz.org/blog/are-you-wasting-budget-with-online-press-release-distribution-14595

[josh-riley]

I've run into problems with news releases getting lots of inbound links and then ranking higher/better than core pages that I'd rather have ranking for similar subject matter/keywords.

[EssEEmily]

In my experience, the best return you get is when you send your press release to individual editors/influencers. I have used PR Web, but have not found nearly as much value as actually contacting individual editors. Time consuming? Yes. But we've gotten some great press/links back.