Optimize Page Title - Advice

[Prime85]

I am currently going through my site and re-doing the page titles to try and optimize each specific product's page.

I know that having the part number as the first piece of text in the title is the best practice.

My question is, if i add a bunch of terms to the title, after the part number, is that taking away from the important part (the product number)?

For example, my product is Audi A4.  The term i want to optimize for is Audi A4.

Which would be the better title for ranking purposes?

A) Audi A4 | Automobile

or

B) Audi A4 | Automobile | 4 Cylinder | Made in Germany

Thanks for the advice!

[NakulGoyal]

I personal preference would be to use B) Audi A4 | Automobile | 4 Cylinder | Made in Germany. The reason for that is because the length in that case is not a problem (at 52 characters). It also tells me a lot more about what I am looking for without clicking through, and makes me click if that is indeed what I am looking for.

[MatthewBarby]

Hey there

In terms of your question of 'will it take away from the 'Audi A4' term if you put in further characters to the page titles, the answer is no.

The page titles should reflect the page content, and should also not be too short, as well as too long.

By putting in extra words after Audi A4 will only increase the amount of possible search terms that can gain entry points to the webpage. As good practice, aim to get your webpage titles between 40 and 65 characters as this is the optimum amount.

As my suggestion, go with option B, however, try doing a bit more keyword analysis to find what users search to find an Audi A4. From a brief look on Google's keyword tool, I can see that there are many searches for the product name plus engine size, i.e. Audi A4 1.9 tdi (49,500 monthly global searches). Judging by this, it may be good to put in the brief specification into the webpage title.

Hope this helps

Matt.

[Prime85]

Thank you both!

[ResslerMotors]

I work at a Toyota, Scion, Chevrolet and Cadillac dealership, and the format that has produced the best results for me are:

[Year] [Make] [Model] for sale in [city] [state] | [Dealer Name]

As long as you aren't in my area I have other suggestions, too

[Prime85]

LOL.... I have nothing to do with the automotive industry, i was just using that as an example... look through my old posts (if possible) and you'll see the industry I am in.

So I have two questions for you:

1. What are your other suggestions

2. Any good deals on a Denali?

Thanks

[Copstead]

I agree with both Nakul and Matthew, but I would really try to focus on less generic terms and laser target the additional terms.

Automobile, 4 Cylinder, Made in Germany are too generic.

I would do something more like this:

Part Number - Automobile Part Description | Your Brand

98654 - 2006-08 Audi A4 Steering Wheel Airbag, Black | AudiParts, Inc.

[ResslerMotors]

I steal local traffic from other towns since they don't optimize for it.  Such as [City] [State] Car Dealerships or [City] [Make].

However, I just switched website companies, and some of my pages didn't transfer well... Oh well...

As for the Yukon, we only have two in: http://www.resslermotors.com/search/Yukon Denali+q

[Prime85]

Thanks to everyone who provided guidance.... i appreciate it