Any SEO tips for optimizing / driving traffic to category pages?

[BGroup]

Hello!

I listened to Adam Audette at Linklove in Boston this month and he spoke a little on creatively linking product pages back to their respective category pages - as it had an effect on the SEO... However, I don't know much about "internal" linking...

Any other SEO tips for optimizing / driving traffic to category pages?

Thanks!

[NakulGoyal]

Think about having Breadcrumbs available on your product level pages. Good both for SEO as well as usability and sends some anchor text internal link juice to those category pages.

[BGroup]

Cool, thank you. And by breadcrumbs do you mean written into a page template or in the actual product descriptions?

Thanks!
Justin

[ThomasHgenhaven]

Breadcrumbs are usually integrated in the site template. You can also add links in product descriptions when relevant. But you might want to A/B test it, to make sure it doesn't hurt your conversion rate.

If you use Wordpress, you can use this breadcrumb plugin by Yoast: http://yoast.com/wordpress/breadcrumbs/