Problem with Rankings and On-page Optimization

[krseo]

Hi SEOZ

I have a question regarding the Rankings and On-page Optimization in the seomoz Campaign Manager.

I have setup a website url for examle: www.keyword.com

After that created a list of all the target Keywords, that I want to reach within my Website: keyword-a, keyword-b, keyword-c and so on...

Then I did a On-Page Analysis for all the urls with the specific keywords.

keyword-a:  www.keyword.com/keyword-a/ keyword-b:  www.keyword.com/keyword-b/ keyword-c:  www.keyword.com/keyword-c/ and so on...

Most of the urls got the A grade.

Now after the Website hast launched and got crawled, I have a problem with the Rankings and the On-page Optimization.

The Rankings for my Keywords and also the Grades at the On-page Optimization are only shown for my Start/Homepage: www.keyword.com NOT for the urls that are specific for a Keyword for example: www.keyword.com/keyword-a/

Also the Grades are shown for the Keywords but again only in combination with my Start/Homepage www.keyword.com NOT for www.keyword.com/keyword-a/

What is the problem?

Bye, Alex

[NakulGoyal]

Alex It sounds like the homepage URL or whatever URL you are seeing in SEOmoz ranking reports is the one that is ranking in the SERPS and that's how SEOmoz does the grading of pairing that search term with that URL. I would advise you to look at this article from Rand on this topic - http://www.seomoz.org/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions

[Copstead]

Using OSE http://www.opensiteexplorer.org/, you can view each of your page metrics. (Page Authority, and links)

You may have optimized the pages for certain keywords, but there are many more metrics that determine which pages will rank better in serps.  And usually your strongest page will always be your home page.

[Cyrus-Shepard]

Hi Alex,

These awesome guys are right. The SEOmoz PRO platform automatically runs an on-page report for any of your managed keywords that shows up in the top 50 of your chosen search engine, for the URL that is displayed in search results. This is not necessarily the page you tried to optimize for.

So, if your homepage is ranking for "keyword a" instead of homepage.com/keyword-a, SEOmoz will run a report for your homepage instead.

The good news is, you can set the report to run for any keyword/URL combination you like. The instructions are here, about 1/2 down the page...

http://www.seomoz.org/help/on-page-reports

Now, the advanced SEO question is... why is your homepage ranking above your optimized page? Not sure I can answer that one here.

Hope this helps. Best of luck with your SEO!