Can anyone explain what the blog network penalties news is about please?

[Wallander]

I have seen the latest news about Google penalizing blog networks and as a newbie starting out am wondering if my multi-site plans would constitute as a blog network.

My question is, is having a couple of external blogs on keyword rich domains pointing back at my primary domain name considered to be a blog network of the kind that Google is penalizing?

[AlanMosley]

Yes, that is a blog network, but i dount you will be penalized for a couple of blogs.

But i would rethink the idea, if you think the sites can generate enouuth trafic and convert back your site and then sales then maby, but if you think this is going to give your site a boost in rabnkings then i would not bother. You would need to get links to your blogs to make them worthwhile, and those links could of been going to your main site. My suggestion is put the content you were going to put on these blogs on your own site and maybe you will gain trafic and links.