Adsense and e-shops.To do or not?

[Christos65]

I own a furniture e-shop with 240K pageviews per month.

Should I put Adsense to gain some more money?

Or it would drive my customers away?

I see many e-shops using Adsense advertising.

Is there a good reason not to use it ?

[Bristolweb]

Hi

Using Adsense  on your web pages can be very profitable especially if you have good traffic going to a site and they are not stuffed all over the site as this will make the site quite spammy and will potentially put customers off.  There are a number of ways to place the adverts on your site  without them being to invasive such as drop down, slider options.

I guess it really depends what type of adverts you place and if your prepared for your visitors to start click searching elsewhere and therefore leaving your site chasing the link they have clicked on.   Adsense can work good for example on a tourism site maybe providing an information guide or accommodation where a visitor might want something else such as car hire, restaurants or activities  as well as your product .

With e-commerce I wonder if  the ads will really benefit your visitors and not really pay you to have them on your site therefore may have a negative impact to you vistors and the appearance of your website.

The best way is it to try it an see if it works for you, setup  a few adverts and  monitor the impact of them this will give you an idea.

In my experience  it generally works well for information providing websites where visitors are exploring  not only the site they are on but others also.

Hope its helps, i guess as the saying goes suck it and see!!

[kchan]

Hello,

There are a few questions I would like to ask to get a better idea of your situation.

1. Do you only run an e-shop? So you only sell your products online, no physical store?

2. Do you actually sell the products or your doing affiliate marketing?

In most cases, I wouldn't actually put it on my e-commerce site because having advertisements on your store seems unprofessional.   The only place I would actually put ads would be in the blog section.

[Christos65]

Hi

I do run an e-shop and also a physical store.

I only sell products directly to my customers.