SEO value to Reddit backlinks?

[BostonWright]

Can someone point me to an authoritative article on the value of Reddit links? I'm trying to determine if it's something we want to put effort into doing on a regular basis. Are reddit links followed? It seems like some are and some are not.

[Modbargains]

Yeah if you want to pay to advertise on reddit, they are follow. typically they are nofollows.

[BostonWright]

From what I can tell, Reddit nofollows links by default and sets them to follow if people vote them up. Any truth to this? I haven't been able to tell what the tipping point is though.

[anthonydnelson]

Is your content something that the Reddit audience would be interested in? If so, put effort into being a part of the community and help push some of your better pieces of content.

If you are only spending time on Reddit to attempt to get some link juice, I think you could put your time to better use to participating on other sites closer to your niche.

Use Reddit for the traffic and potential new customers/subscribers, not the link juice.