How do we get individual products to rank ?

[PressPlayMusic]

Hi,

We have a site that sells music and we have been researching SEO and things we can do to help SERPs. We have started on link building and have added links to the footer of our page

We have friendly urls, meta tag description added to all products.

My question is, Yes we can work on getting keywords to rank better in google, one of ours being buy cds. But when it comes to individual products these keywords and results are useless if people are searching for a CD by artist or title which most do as they know what they are  looking for. How do i get better results for all these unique products ?

One or more of our competitors constantly show up in first few results for nearly any CD search by artist or title, yet we cant seem to get anywhere near this type of result ?

Thanks

Chris

[CaseyKluver]

Chris,

You can focus on developing unique content around each product. You can provide "staff reviews" for each one, and encourage users to leave reviews to keep updating the page with new content. Also re-visit the content when any news about the CD comes up (say an artist wins a grammy for that CD) you can use that to build new content. If you provide great content like this people will share it and link to it.

You mentioned you are building links, are you building links to these products also?