How fast is too fast when it comes to link building?

[CIEEwebTeam]

I'm getting ready to start a massive link building campaign. I plan on using a variety of anchor texts, getting links from a variety of sources, and only getting high quality links from relevant sites.

My  main concern is getting penalized for gaining too many links too quickly. Does anyone have any advice on how fast is too fast? Or how much is too much in a certain amount of time?

Thanks!

[CaseyKluver]

Hi Rachel,

This is a touchy subject because it all depends on the site, content & consistency.

Think of a site like SEOmoz, they get a lot of links coming in everyday - day after day. Mainly because they provide high quality content on a daily basis. If they stopped writing blog posts the # of incoming links would drop highly.

That being said, if you are going out getting thousands of links in the next month, make sure you do that month after month after month. And keep providing fresh content so you can provide different content sources to link to.

If you plan on just going out and getting a ton of links now and then your done, your going to raise red flags because its not consistent.

Hope it helps!

[Ben-HPB]

Excellent Point Casey Kluver,

Building links is not like it used to be, as Casey pointed out SEOMOZ and many other sites depending on the topic can develop a ton of links and they did not even have to chase them or ask for them they just showed up, mainly because of what they do and how well they do it.

No take a car dealership that maybe a bit harder to get links for than say an automotive review site with articles on hot new items for the car or truck. Maybe they have controversial topics about a manufacture and a computer issue causing car accidents.  Or you can even take Politics where someone said something that people did not agree on you may see a huge flux of push on that.

I hate to say it but build good quality content and links will come, when you do build good content then you can push out teasers to others on Facebook, Google+ and such and people will then share those articles with others. Google is looking for natural link patterns so yes if you get to many links from low quality building such as link exchanges and blast blogs with spam or tons of links back in forums and directories those may not help as much as someone really saying hey check this out.

I hope this helps.