New to rich snippets, help needed

[mullsey]

Hi,

I have an online store selling mens business attire in Australia.  I have had my developers add the required code to allow rich snippets.

You can see the result here

http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Fjsshirts.com.au%2Fmens-business-shirts%2Fclassic-fit%2Fsky-blue-poplin-classic-fit-shirt.html&view=cse

I have few questions

1.How can I change the product description? Is it possible to use the product Meta Tag as the description?

2.Under the stars and the review count is this text.

The excerpt from the page will show up here. The reason we can't show text from your webpage is because the text depends on the query the user types.

Should whateever product description I have used show up here?

3.Is there anything else I need to do to get SERP's to show the snippet?

Many thanks for any answers,

Jason

[Keszi]

Hi Jason,

First of all I would like to underline that you can only point out rich snippets on a product page, if they are visible for the user on the page. You can only point out hidden values such as telling search engines the currency you are using.

If you have a product description on the page then you can include that in the rich snippet by inserting a few lines of code into the page. For further documentation I would recommend you to read through the following article: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=146750

Check the examples on the page, they have helped me a lot while I was working on our sites rich snippets.

These should answer your first two questions.

The 3rd question: there is a submission form from Google where you need to submit your site (please be aware that it can take up a month until you will see results)  - We have seen results in a weekend. We were lucky!

If you have further questions let me know, I am here to help

Greetings,

Istvan

(nu este prea mult, dar este un start la care as dori sa lucrez cat mai mult inainte de infiintare)