Duplicate Page Title Recommendation (For pretty much identical products)

[TalarMade]

Hi,

I'm currently writing the meta data for the launch of a new ecommerce site for our company & the way the site is set out means that each product has it's own landing page.

The issue with this is that we have a lot of products that either do the same thing or are only a very slight variation of another product.

This is causing a bit of a problem writing the page titles because as you can imagine in order to keep it relevant I'm having to pretty much copy other page titles.

For example

Product A 3/4 Length | Keywords | Company

Product A Full Length | Keywords | Company

Also as you can imagine it's a bit of an issue for the on-page text due to the only variation being the length (in this example) with only a slight bit of changed content to accomodate.

I was wondering if anyone had come across similar problems to this and if so how did they resolve the issue? I don't really want to be penalised by Google for multiple duplicate content/metadata across the site.

Should I just target the keyword for one of these products and then target a still relevant keyword, but one that has next to no searches for the other, similar product do you reckon?

Cheers

[Naghirniac]

In my opinion, you should work your keyword in one of your strong products and use the other products to focus in the long tail. You will have a more deep presence at google.

[Everett]

Hello Caroline,

This really depends on the scale of the problem. If we're talking thousands of product pages or more then that's an issue we'll have to discuss in more depth to see what options there are (noindexing some of them, making them the same sku and offering them as a variant so you can put all on one product page like clothing stores do with colors and sizes, etc...).

However, if you're talking about a few hundred or less my advice would be to take the time to get creative and write unique titles and descriptions for each variant that has its own page. It will be worth the effort in the long run. To Naghirniac's point, you could think of this as an opportunity to target more types of keywords.

Please let me know if I can further elaborate, in which case I'd need to know how many products we're talking about here.

Thanks!

[StickyRiceSEO]

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