2 Year Old Keyword Focused Site Will Not Rank for Keyword

[seomozpaul]

Hi All,

I need your help.

This site is confounding me. The site is turnstilefactory.com

It's a few years old. Strong domain name and seo focused on the term 'turnstile'.

In bound links are not abundant, but certainly not absent either.

Considering the subject matter, content and competition in the space, I would expect this site by now to at least be in the top 10 pages for the search 'turnstile', but it's not.

I've tried everything I can think of with this, but it just won't rank for anything other than it's domain name.

Can anyone please take a look and let me know if they see something I'm missing? It would be appreciated.

Thanks.

[donford]

Only thing I saw straight away was you are using a canonical tag to point to a different domain...

http://www.turnstile-factory.com which then is redirected back to you.

Your canonical tag if needed at all should point to your domain & page root.

You should also deal with root/index.php 301 it to just root

Hope that helps,

Don

[Copstead]

You should take a look at the metrics inhttp://www.opensiteexplorer.org

As you will see you have only 3 linking root domains, 23 total links, Page Authority 30, and Domain Authority 19.

Focus on getting inbound links.

[Stephan765]

Likely due to a shortage of domains linking in.

The use of the keyword 'turnstile' in the domain name is no bad thing, but not as important as it once was.

I looked at your site alongside four competitors (turnstile.com; turnstilesecurity.com; ablertech.com; haywardturnstiles.com). By far the most obvious gap between your site and the competition is in the number of domains linking in. You have 5, where high-ranking competitors have anywhere from 20 to 300. And your 5 domains aren't of the best quality (fencebids.com, etc..)

Quality link building is my only answer then, I'm afraid. It's not very original, but it does work!

[Stephan765]

..3 linking domains. Not 5! Apologies for the error.

[seomozpaul]

I figured that had to be it. Thanks for all the help, everyone. It's appreciated.