How to create a SEO Package

[MiracleCreative]

Hi,

I am looking to create some packages to offer clients. To say that we will do...

• XXX Backlinks

• XXX Social Bookmarking

• XXX Article Submissions

etc etc

But how do I go about creating these packages, to make sure that they are fair and worthwhile.

How do you know how much of each you should offer?

Any advice is greatly appreciated.

Cheers

[AndySolo]

This is probably going to be an unpopular answer among current SEO's, but it's a part of competitive business. You should get some proposals from SEO's in your local competing area and see what they are doing and what they are offering. It unfortunately creates some work for the competing company, however... it does shed some light on the situation and allows you to be competitive.

[MiracleCreative]

True point, I was in 2 minds whether to post or not, however I am curious to see how people go about creating packages, as we don't usually create set packages for a businesses to purchase, we create custom and one off packages to the necessary requirements of the customer. So intrigued to see if anyone has any good advice on this.

Good advice though

[firstconversion]

Normally you find out what your client needs to achieve and them work out what its going to cost to deliver that

Just saying "I build you X links", without taking into consideration any of the multitude of things you should, means you don't really deliver anything of value for your clients

I get the feeling that giving advice would only land some poor company with terrible SEO. Have a read through SEOmoz and then re-ask the question

[MiracleCreative]

Hi Stephen, I agree with what you are saying. What I have found though is that there are a few companies offering this as a "top up" so to speak as a package for exisiting sites. As I said before as standard we do not do this and do look into what the client is looking to achieve before coming up with something

Im more curious to see what people think is this good or bad? If good, how would you go about it?

Cheers

[salemtas]

We also only do custom 'packages' as no one package is going to work for our different client needs and budgets- we work on an hourly charge out and set up a strategy to be worked through. We find that a lot of our competitors who offer packages offer really unattainable / unreasonable promises, rather than try to grab part of that market we make a point of being and working differently and that's what our clients like about us. On how much to charge, how long will it take to do xxx, what's the hourly rate you need to charge to cover costs etc... And that should be a reasonable amount. Your costs may not be competitive, we cant do 80hr for $2000 which is what some of our direct competitors offer- so we stick to what we do well and work on making that market bigger. Maybe sell 'no packages' as your quality point of difference.