Paid Directories and On-page Keyword SEO

[Boodreaux]

I have a new website and I am getting ready to submit to a few paid directories to get my links started. I wanted to optimize my domain name/keywords for those directories and also for my on page SEO.

My domain contains my keywords. For example "www.horsebuggy.net

Questions:

#1 Should I target the horsebuggy.net in my on-page SEO or just target horse buggy?

#2 When I submit to a paid directory which should I choose for my company name.  (I currently have a DBA for each term....for ex.. horse buggy and horsebuggy.net .

Thank you,

Boo

[KnutDSvendsen]

My experience from using services like Localeze to submit to directories is that you should consistently use your business name, so if your name is 'horse buggy,' use that instead of something like horesebuggy.net that might be your URL. You are building a new brand from scratch and will benefit from using your proper name consistently from the start and rank for your name.

[AdoptionHelp]

If you anticipate more people searching for "horse buggy" than for "horsebuggy.net", then you should optimize for "horse buggy".

[Boodreaux]

The reason I had the question was because I don't want people typing in horsebuggy.com....my competitor.

Sounds like horse buggy it is though!  Thanks!

[AdoptionHelp]

The only time this is an issue is if they type "horse buggy" into their address bar on browsers that default to putting ".com" on the end of any invalid URL. But since you're already stuck with that as it is, the next best thing is to whoop em on searches for "horse buggy".