Seperate Pages for similar keywords from SEO standpoint
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Should I create separate pages with unique URLS for very similar keywords. If the answer is yes - how do i ensure uniqueness of content?
For eg. Lets say the keywords in question are:-
send money to china
transfer money to china
money transfer to china
online money transfer to china.
Thanks.
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There's a company called FutureSimple that does a good job of this in my opinion. Take a look at their pages for these two keywords:
"Online CRM Software" - http://bit.ly/xK3KZQ
"Web Based CRM Software" - http://bit.ly/yZaAow
That is a good way to handle two slightly different keywords, that mean the same thing, but both have enough search traffic and competition that you have to target both of them individually.
You'll note that they use a very similar page structure, but the images are different, and all of the text is different. If you use that method and all text and images are completely custom, then yes, I would create separate pages with unique URLs for each of those keywords that are fairly difficult.
For keywords that are more similar, such as "send money to Cina from the US" and "send money to China from the United States", then no, I would not create multiple pages. Use the method above for synonym terms with lots of traffic going to each keyword.