The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Search Engine Trends
    4. Does anybody know of solid statistical examples of websites improving CTR via rich snippets?

    Does anybody know of solid statistical examples of websites improving CTR via rich snippets?

    Search Engine Trends
    3 2 635
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • southernresearch
      southernresearch last edited by

      There has been a fair deal of broad speculation that "rich snippets improve CTR".  The recent rich snippet infographic that SEO Moz came out with mentioned this.    However the only solid examples I could find was from an example on Search Engine Land.  http://searchengineland.com/how-to-get-a-30-increase-in-ctr-with-structured-markup-105830

      Does anybody know of any other success examples with solid data of improved search share CTR rates when rich snippets were implemented?

      1 Reply Last reply Reply Quote 0
      • firstconversion
        firstconversion last edited by

        Our SEOgadget testing https://seogadget.co.uk/understanding-how-intention-influences-search-result/

        Dr Pete's testing for SEOmoz http://www.seomoz.org/blog/eyetracking-google-serps

        Interestingly, Ive seen a drop in traffic for a keyword that has held position when  images have entered the SERP for another ranking i.e. we lost traffic when a competitor had an image

        hope this  helps

        stephen

        1 Reply Last reply Reply Quote 1
        • southernresearch
          southernresearch last edited by

          Thanks.  I'm sure there will be more empirical studies related to rich snippets.

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post
          • Hotel SEO, 3-pack & Search Console: How to get the right data and how to improve CTR?
            NgEF
            NgEF
            0
            2
            156

          • Thousands of duplicate website links at "Who links the most" in Google webmasters. Any risk being duplicate website links pointing to website?
            0
            1
            45

          • Our partners are using our website content for their websites. Do such websites hurt us due to duplicate content?
            LindsayE
            LindsayE
            0
            2
            89

          • Do back-links to non indexed sub-domains / sub-directories considered by Google as website backlinks and pass Pagerank to website?
            benesmartin
            benesmartin
            0
            2
            93

          • Added the Review rich snippet and rankings have dropped?
            Ideas-Money-Art
            Ideas-Money-Art
            0
            4
            235

          • Rich Snippets: rel=”Author” CTR?
            CleverPhD
            CleverPhD
            0
            2
            210

          • How can we start to improve Domain MozRank & MozTrust for our website?
            Cyrus-Shepard
            Cyrus-Shepard
            0
            4
            2.1k

          • Is this a new type of rich snippet?
            KeriMorgret
            KeriMorgret
            0
            5
            576

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy