Detecting SE traffic on a landing page

[rasmusbang]

Hi all,

I am trying to optimize our landing pages in order to getting new visitors to make an action instead of leaving. But in order to so, I need to be able to identify when a user comes from a Google search and when a user does not.

Can anyone help me? The site is written in PHP.

Best regards,

Rasmus

[Keszi]

Hi Rasmus,

I would do the following: create a goal in Google Analytics (the goal would be "URL Destination" and there you can set the landing page)

In next step go to conversions -> goals -> overview

Now you can set the Advanced Segment to Non-paid Search Traffic.

I hope this was what you were seeking for.

Good luck,

Istvan

[activitysuper]

Can you not see the data you need in Google Analytics?

You might be doing this already but you could split test 2 pages using Google Conversion Optimiser and see the results in Google Analytics.

You might find 'crazy egg' heat map service quite useful if you haven't come across it.

[Aran_Smithson]

Hi,

I assume you want to do this in code at runtime so you can tailor the page dependant on where the vistor comes from?

In PHP there is a function $_SERVER['HTTP_REFERER'], this will send the referring url of the visitor. However it is not very reliable and there are many instances where it will contain nothing or incorrect information.

You would then check the contents of the functio results for indicators that they come from a natural search. I.E the referrer contains Bing, Yahoo, Google. This will not differentiate PPC traffic though.

Hope this sets you off in the right direction. (if it does thow a thumbs up my way )

Cheers

Aran

[rasmusbang]

Exactly - I want to show some information for the users coming from Google

Great - thank you!

[Aran_Smithson]

My pleasure. I'll do almost any thing to get a thumbs Up! Im so close to the magic 200 (again).

This link http://scratch99.com/website-management/make-money-online/smart-pricing/avoid-smart-pricing-show-adsense-only-to-search-engine-visitors/

This is basically doing the same thing and should show you a decent example of how to do it (except they are doing it to tailor adverts to search traffic).

looking over the code on that page, they use an array of values, you could simply replace the values with values such as Google, Yahoo, Bing (ot an exhaustive list by all means!).