Content Management and Strategies

[Boodreaux]

There seems to be a lot of directions to go so I was looking for recommendations on priorities for both content, SEO and getting relevant traffic to site.

Types of Content

• New research based on interviews
• Basic Info based articles for website
• Most bang for the buck in SEO

**Distribution Channels for new content **

• Press releases
• Blog
• ???

Any suggestions as to priorities would be a boon right now!

Thank you,

Utah Tiger

[AdoptionHelp]

Start with making sure your website has great informative content. After you have your basic site populated, you can start to develop a "blog" strategy for adding more content and targeting more keywords. I put blog in quotes because this could take the form of a wordpress install at /blog on your site, or it could be an articles list, or a knowledgebase of answers, etc. Just make sure that you've got a strategy to continually add new content, and target more and longer-tail keywords. Then, if your blog posts can be tied into a current event, or if your organization is a news-maker itself you can re-write those blog posts and distribute them as press releases via prweb.com and others.

[Boodreaux]

Thank you for your assistance! I will start working on the site content immediately.