Ad banner from news site

[AC_Pro]

Hi Everyone,

I have a company calling me about adding a banner for our business on a news site for a monthly fee. The fee includes the banner and a profile page. The domain authority for the news site is high (84) but the profile page that it links to actually goes to a 3rd party site (DA=65). It is from this page that I could link back to our site.

Aside from the marketing value of the 250x300 ad on a page that gets a ton of traffic, would it be better to link back to our site from the profile page on the 3rd party site or directly from the banner on the news site?

I hope I've given you enough info.

Best,
Robert

[EGOL]

Directly to your site from the banner.  I would insist on this and refuse if they will not do it.

[AC_Pro]

Thanks, EGOL -

I forgot to mention that our banner would be rotated with 5 other banners from other companies. Would that have an impact on our backlink profile if the banner is there, not there, and then there again?

Thanks,
Robert

[EGOL]

I would not expect any link value from this.

This is advertising that you do for traffic and branding.  Not for links.

[AC_Pro]

Got it.

Thanks!