Any advice for my website http://cvcsports.com?

[BrandonDoyle]

I run the website http://cvcsports.com for myself and my parents. We offer custom varsity jackets for athletes/companies/etc. We rank first in Google for "letterman jackets" and near the top for "varsity jackets". I really want to reach #1 for "varsity jackets" (we were briefly #1 a few days ago but didn't stay there). Does anyone have any advice on what I can do to achieve that? Thanks in advance for the tips!

[jobintourism]

To start from simple tasks, I think you could try to change the position of  "Custom Letterman Jackets" with "Varsity Jackets" in the title (Varsity Jackets, Custom Letterman Jackets, Custom Designs | BuildYourJacket.com) and you could delete the final part ( | BuildYourJacket.com) to improve the relative weight of the first terms.

Then I see that the h1 tag is commented. You could improve the relevance of the keywords putting the h1 tag into the "visible" page.

[EGOL]

Just saying a few things that what I would do if this was my biz...... These are just starter suggestions from a quick look.

I would start with making a decision between using cvcsports.com and buildyourjacket.com.  They look like duplicate sites. I would redirect one to the other.

Also cvcsports.com uses the buildyourjacket.com domain in the title tag.  That looks like a switcheroo to visitors.  I don't know what Google would think of this.  My guess is neutral to negative.  I would move to consistent branding.

I would create

that includes "varsity jackets".  I see that you have an

but it is commented out.

http://www.cvcsports.com and http://cvcsports.com are splitting the linkvalue for this site.  I would use .htaccess to merge them. You can use the research tools to discover which one has more link value.  Redirect to that one.  This should increase the overall power of the site.

The server seems to be having page load problems.  I did a few dozen pageviews and saw connection three connection resets.  This might be confined to the www.  I would have someone who knows more than me about servers and .htaccess than I do check into the site, merging the domains and unite all of your assets.

The jacket designer is cool... but title tag is worthless on that page.

Blog is on a subdomain at blog.buildyourjacket.com.   I would get that into a folder on the preferred domain.  The title tag of the blog has no SEO value.  Also post pages of the blog are not found.

This site needs a lot of work.  I am surprised that you have "letterman jackets' at #1.

[BrandonDoyle]

Thanks for the tips! What title tag should I put on the jacket designer? And why are post pages of the blog not found?

[BrandonDoyle]

Thanks for the tips! I'll be sure to do those!

[EGOL]

I don't know what title tag to use.  Would take more KW research than I am able to do at this time.

The post pages are not being found because your content management system is inserting a bad link.  It can probably be fixed by working the code in your template page.

This site has some good rankings even though there is a lot wrong with it.  If you are getting some good traffic and making a few sales it would definitely be worth the money to hire someone to fix the technical problems.

There is also a lot of potential to improve your conversion rate.

Good luck with it.