Sitelinks in 7-pack / blended / local results

[Kenoshi]

I have a client who has been ranking well in the 7-pack for local searches, for 1.5+ years.  I recently noticed a competitor's Google Places link has little sitelinks attached, but my client's link doesn't have them.  This makes me sad.

To provide a concise question: what can I do to help my client get sitelinks along with his Google Places listing in the 7-pack / blended / local results?

Some example data:

My client's business is called Ambiance Dental and his website is www.mycalgarydentist.com.  An example search to see what I'm talking about is "calgary family dentist".  The competitor that's showing sitelinks is www.aestheticdentalstudio.ca which has a title of "Dentist in Calgary | Cosmetic Treatment in Calgary".  The sitelinks you'll see are "Dr. Gordon Chee", "Links", "Dr. Alexa Geminiano".  Notice that my client doesn't have the same sitelinks.

Some further data:

If you do a a search for "calgary aesthetic dentist" you'll see the competitor's 1-box local result (is that what it's called?) with his Google Places data and sitelinks.  If you search for "calgary ambiance dentist" you'll get a similar layout SERP for my client, again with no sitelinks.

My client's sitelinks:

If you search for "ambiance dental calgary" you'll see that Google does offer sitelinks for his site, just not in Google Places it seems.

My client's website:

My client's website has the navigation coded as a list (UL) without any javascript or complicated code messing things up.  The competitor's navigation is built similarly, though he has about 40 more pages in his main navigation.  My client's page names are concise, which I've read helps with sitelinks, the website is coded very cleanly, the URLs of his site are clear and concise without a complicated folder structure, so it seems like we're doing everything right.

I appreciate any input other mozzers can provide, and discussion on the topic.  I'm sure there are others who would benefit from local sitelinks as well!

[JamesNorquay]

A good post on how to get site links for your website can be found over here: [http://www.hochmanconsultants.com/articles/sitelinks.shtml

T](http://www.hochmanconsultants.com/articles/sitelinks.shtml)he competitor may be using some of the above factors.

Usually from my experience it is hard to rank for non brands generic terms, even geo centric terms unless your site has the exact match domain and is a real power house in the niche/authority.

[MiriamEllis]

Hi Kenoshi Creative,

Unfortunately, due the the fact that I'm in the US, Google isn't allowing me to change my location to Calgary, so I'm unable to produce the sitelinks display you are seeing for the terms you've mentioned, but I do understand what you're talking about. To my recollection, these displays started getting attention around the middle of 2011.

Here is a blog post on this subject, but I'm afraid it may not be of much help to you because it sounds like you're already implementing most of these things:

http://www.localvisibilitysystem.com/2011/08/17/google-places-sitelinks/

Perhaps of more use to you will be Linda Buquet's piece on this + the discussion that follows it:

http://marketing-blog.catalystemarketing.com/google-places-one-box-local-sitelinks.html

And this post by Matthew Hunt:

http://www.smallbusinessonlinecoach.com/blog/seo/google-displaying-new-sitelinks/

Are these of any help to you? I sincerely hope so!

Miriam