Penalities in a brand new site, Sandbox Time or rather a problem of the site?

[codicemigrazione]

Hi guys, 4 weeks ago we launched a site www.adsl-test.it. We just make some article marketing and developed a lots of functionalities to test and share the result of the speed tests runned throug the site.

We have been for weeks in 9th google serp page then suddendly for a day (the 29 of february) in the second page next day the website home is disappeared even to brand search like adsl-test.

The actual situalion is:

• it looks like we are not banned (site:www.adsl-test.it is still listed)
• GWT doesn't show any suggestion and everything looks good for it
• we are quite high on bing.it and yahoo.it (4th place in the first page) for adsl test search

Anybody could help us to understand?

Another think that I thought is that we create a single ID for each test that we are running and these test are indexed by google

Ex: <cite>www.adsl-test.it/speedtest/w08ZMPKl3R or</cite> <cite>www.adsl-test.it/speedtest/P87t7Z7cd9</cite>

Actually the content of these  urls are quite different (because the speed measured is different) but, being a badge the other contents in the page are pretty the same.

Could be a possible reason? I mean google just think we are creating duplicate content also if they are not effectively duplicated content but just the result of a speed test?

[KTaylor]

Hello,

Sometimes new sites will bounce around in rank as Google tries to collect data. They will subsequently settle to their true rank. This may be the case here.

What is your reasoning for saving each individual's results on a static page using a unique ID?

[codicemigrazione]

Thank for the quick response, I immagine there is no way to forecast how much time we will be bounced

Do you think that running during this period an adwords campaign will affect the situation in a positive or negative way?

Consider that we runned a adword campaign for the first two weeks of site's launch then stopped it because we would to develope more features before launching it again. But at the moment traffic is really low on website

Regarding your question:

Actually it was just a feature to help people to share their results using a simple link.We tough also it would be nice for people  to find via google results of ADSL speed test from people who live in the same town.

[KTaylor]

Thanks for the follow up. AdWords won't directly affect your organic rank.

I would take a look at how www.speedtest.net is allowing sharing and historical tracking of users' speed tests. I believe they allow users to do what you're looking to achieve while at the same time not publishing each test's results in the Google index.