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    4. Google changing case of URLs in SERPs?

    Google changing case of URLs in SERPs?

    Search Engine Trends
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    • Natitude
      Natitude last edited by

      Noticed some strange behavior over the last week or so regarding our SERPs and I haven't been able to find anything on the web about what might be happening.

      Over the past two weeks, I've been seeing our URLs slowly change from upper case to lower case in the SERPs. Our URLs are usually /Blue-Fuzzy-Widgets.htm but Google has slowly been switching them to /blue-fuzzy-widgets.htm. There has been no change in our actual rankings nor has it happened to anyone else in the space. We're quite dumbfounded as to why Google would choose to serve the lower case URL.

      To be clear, we do not build links to these lower case URLs, only the upper. Any ideas what might be happening here?

      1 Reply Last reply Reply Quote 0
      • Andy.Drinkwater
        Andy.Drinkwater last edited by

        There have been reports of Google playing around with different things recently including how listings appear, such as Ad Words, and Sitelinks.

        I wouldn't worry too much about them changing to lowercase as this might be to do with one of these changes - have you noticed rankings change or is it just the way they look?

        Natitude 1 Reply Last reply Reply Quote 0
        • rishil
          rishil last edited by

          two questions: do the lowercase URLs work? (i.e have you set up rules to allow them on your system?)

          Could you ping me an example? This is a policy of google Adwords, however I have yetto com across one in SERPs...

          1 Reply Last reply Reply Quote 0
          • Natitude
            Natitude @Andy.Drinkwater last edited by

            As of yet, no change in rankings. It's also been gradual with one or two URLs switching here and there. We still have upper case URLs ranking for certain terms and I've even seen a few that have switched back and forth from day to day.

            Andy.Drinkwater 1 Reply Last reply Reply Quote 0
            • Andy.Drinkwater
              Andy.Drinkwater @Natitude last edited by

              I wouldn't worry if all it is is a change in how it looks - but a screenshot would be good for all to see.

              Regards,

              Andy

              1 Reply Last reply Reply Quote 0
              • gigmasters
                gigmasters last edited by

                related to this, has there been any research done to see which urls convert better (lower case, upper case, camel case), etc?

                1 Reply Last reply Reply Quote 0
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