Social Media and its importance for organic ranking

[waynestock]

Hi Community,

maybe this question hasn't to be answered directly, but can be answered with a link. I am sure the answer must be out there on the web...

I have a company, a companies website and a companies facebookpage. Now the question: What kind of user activity on my facebookpage is good for the organic ranking in google? Is it only good, when people click the "like"-Button on my homepage (which gives me a nofollow-backlink from facebook - unfortunatelly in most cases hidden for googles eyes)? Is it useful when I get a "like" directly on my facebookpage? Or is it the best to have a status on facebook that is shared very often?

Will Google see the connection between a shared facebook status and my website (of course the website is on the info page of my facebooks site...)?

I ask that because I wonder how (for example) a viral picture on facebook shared very often can helb my business.

Uuuuh, so, where's my answer on the web?

Thank you!
André

[RobertFisher]

Andre,

Don't know what type of business you have or website, but for me I think the most important indicator is the social icons on a site. We put Twitter, FB like, FB Share, and G+1 on almost all pages of all sites. Our experience is that as we watch people tweet, +1, and like or share a page it does improve the ranking over time.

We have clients who come in adamant about a branded FB page, etc. and unless they are really into branding, we do not push on that piece. Yes, have a reasonable page, but get the icons on first.

As to the viral picture shared often I think it does help, but have no empirical data on that. My suggestion is to have a link to the site where they can do something with the picture. Remember to have the icons there as well.

Hope it helps,

PS Please support open source developers - contribute to those whose tools you use.

[TalarMade]

I think this year it's v.v.v.v important to be active in G+ too once you have the icons set up as Robert suggested.

On G+ there's data that shows how the amount of circles you are in has much more of an effect on G's algo than the engagement from people with you in their circles (+1s on posts) etc (Sort of the opposite to FB/TW)

[EGOL]

I have not seen any detailed information from Google on how they assess social media activity.  (IF anybody knows of some please let us know.)

** (which gives me a nofollow-backlink from facebook - unfortunatelly in most cases hidden for googles eyes)..**

Google can see these.   They are not supposed to give you pagerank benefit.  Initially google was not counting these links in the denominator of the pagerank equation but then they decided to add them into the denominator and didn't say anything to anybody until after the fact.  So, when Google says how they do something I use that information with great confidence for a very short time and aways suspect that they could have changed their mind.

If you think that getting likes on facebook is beneficial to your rankings (I think that).... then the most powerful thing that you can do is give visitors content that they will like.

[activitysuper]

I found this a few weeks ago, you may see this as proof you may not but thought I would share anyway.

http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389